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HELLMA (DE): Participation at Intergastra and Internorga 2024

18.03.2024 | General

The most important exhibitions for HELLMA DE are held in February and March. Intergastra, the leading trade fair for the hotel and catering industry in southern Germany, took place in Stuttgart from 3rd to 7th February 2024 and, just one month later, from 8th to 12th March 2024, Internorga opened its doors in Hamburg.

HELLMA DE presented two new products at both fairs, Fine Flakes Organic Muesli and Chocolate Bear Fun, which were met with great interest from visitors. At the same time, the “HELLMA webshop (web-to-print shop)” was demonstrated live on a PC. The ease of personalization afforded by the web-to-print shop and the ability to print in smaller quantities were particularly well received.

Both trade fairs were a complete success for HELLMA DE and planning for next year is already in full swing. As the saying goes, after the show 2024 is before the show 2025!


On 8th March 2024, Hans-Peter Gai (COO of Südzucker Group), Jens Böhm (Director Business Excellence) and Marco Geith (CCO of PortionPack Group) attended the impressive INTERNORGA international trade fair for food service in Hamburg.

The HELLMA DE team warmly welcomed them on site, followed by an extensive tour of the trade fair. During the visit, companies from various sectors were engaged in interesting discussions, and some products sampled. At the end of the visit, Hans-Peter Gai said: “The Südzucker Group still has potential in the out-of-home market and the PortionPack Group offers excellent access to this market.”